Interestingly, a survey exploring the behavior of Netflix viewers with pets found that a total of 12 percent of respondents admitted that they had stopped viewing a show because their pet did not like it, and 22 percent had bribed their pet with treats in a bid to encourage the animal to watch the show or movie for longer. Perhaps unsurprisingly, Netflix appeals to all age groups and a survey showed that the majority of adults aged 18 to 54 years old subscribed to the service. Additionally, openly published data on the gender of Netflix employees in early 2019 revealed that the company performs extremely well in terms of achieving an even split.

Netflix considers diversity important and featured almost five times the number of LGBTQ characters in its TV series than Hulu in the 2018-19 season. Subscribers are from diverse ethnic backgrounds – data on Netflix subscribers by ethnicity found that more Hispanic and African Americans watch Netflix than their White counterparts. With a wealth of content spanning multiple genres and a diverse catalogue of TV shows, movies and documentaries, Netflix appeals to a wide audience and consistently impresses users with its often binge-worthy original content. Netflix subscribers are a loyal bunch, with the majority reporting that they would keep Netflix even if the monthly subscription price increased, and subscribers also stated that they would continue using the service with ads. At the end of 2019, there were just 2.15 million subscribers to Netflix's DVD rental service in the United States, a drop from 11.17 million in 2011. While the popularity of Netflix's streaming service has been increasing, the company's DVD section has declined.

Most Netflix subscribers are based in the United States, with 72.9 Netflix had 192.95 million paid subscribers worldwide as of the second quarter of 2020. How many paid subscribers does Netflix have?

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